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pankaj ghemawat > articles
Harvard Business Review

Ghemawat, Pankaj.
"Sustainable Advantage."
Harvard Business Review
64, no. 5 (September-October 1986): 53-58.
The success of a business depends on its ability to sustain its competitive advantage over time. Product innovation, production processes, and marketing are areas in which intense competitive pressure has multiplied with the increase in domestic and international competition. Analyses of companies identified as outstanding performers in their industries are sought to understand the sources of their competitive advantage, to determine why the advantages proved sustainable, and to assess their future security.

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